The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

The happiest people are the ones who follow their own dreams most closely.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

I've always managed by walking around. Any CEO or leader who spends the majority of his time in his office is not doing his job.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.