A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

The only thing I hated about the agency business was a lot of business travel. It was the only part of my job that I did not like. I found it very tedious and wearing.

Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. That’s the game.

You can be hard on people as long as you're just as hard on yourself.

The happiest people are the ones who follow their own dreams most closely.