A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. That’s the game.

My philosophy is to always find the smartest people you can. Hire people smarter than you.

There are moments in business and in life when you have to say, "Failure is not an option."

I appear wild on the outside, but I'm a conservative businessman.

If you can't embrace both failure or the possibility of failure, or the tremendous fear of failure, you can't be wildly successful. It's just an axiomatic truth.

Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.