A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

If you can't embrace both failure or the possibility of failure, or the tremendous fear of failure, you can't be wildly successful. It's just an axiomatic truth.

And here's what management is: motivating people and putting them in places where they can succeed.

That outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.

If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

It's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.

I've always managed by walking around. Any CEO or leader who spends the majority of his time in his office is not doing his job.