A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

The best bosses understand the people working for them. That's the first component: what makes my people tick? What are they in it for?

I appear wild on the outside, but I'm a conservative businessman.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

You can be hard on people as long as you're just as hard on yourself.

The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.