If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.
Donny DeutschWhen I looked into the mechanics of being a businessman, I found it wasn't rocket science.
Donny DeutschA good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny Deutsch