Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. That’s the game.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

The happiest people are the ones who follow their own dreams most closely.

To me, it’s always what’s next and I think that’s what drives most very successful people. It’s never about the money. I mean that’s a way of keeping score. It’s about achievement and it’s about winning a game and it’s about upping the ante.

Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.

Failure is not an option on this one.