The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

The happiest people are the ones who follow their own dreams most closely.

Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. That’s the game.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

Changes in my personal life are nerve-racking for me.

When you see someone who has turned his passion into a profit, ask yourself, ‘Why not me?