You notice how they always put the fruit and veg at the entrance to the supermarket? You go in thinking 'this is a fresh shop, everything in here is FRESH! I will do well to shop here'. You never go straight to the bit with the toilet paper, loo brushes and such do you? You'd think 'this is a POO shop! Everything in here is themed on POO!
Eddie IzzardI think I'm actually a mainstream, popcorn-eating kid. I've always been that, so I'd sit there watching action movies and American moves before I watch other movies quite often because I am that kid. But I've pushed into the more alternative area because that's where it gets really interesting creatively.
Eddie Izzard