You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

The one question you can't ask is, "Is this feature actually good or not?"

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?