You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

The instant they say something you don't expect or already know, you should drop into detective mode.

Who you talk to is just as important as what questions you ask and what you pull away from it.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'