The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

People don't like silence, so they'll keep talking to fill the void.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

The instant they say something you don't expect or already know, you should drop into detective mode.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.