Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.
Emmett ShearUsers think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.
Emmett ShearYou want to learn about what's already in their heads. You want to avoid putting things there.
Emmett ShearTwitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.
Emmett ShearThis is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
Emmett ShearMost startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.
Emmett Shear