Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.

You want to learn about what's already in their heads. You want to avoid putting things there.

The instant they say something you don't expect or already know, you should drop into detective mode.

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.