You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.
Emmett ShearRecording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.
Emmett ShearThe instant they say something you don't expect or already know, you should drop into detective mode.
Emmett ShearUsers think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.
Emmett Shear