Privacy is dead. Reputations are dying.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

The power of social media is it forces necessary change.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.