History repeats itself because nobody listens the first time.

The ROI of social media is that your business will still exist in 5 years.

Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

History repeats itself because nobody listens the first time.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.