Social media has made the web all about me, me, me.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Folks want to be listened to, they want to be heard.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

The ROI of social media is that your business will still exist in 5 years.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.