To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

The ROI of social media is that your business will still exist in 5 years.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

We don't have a choice on whether we DO social media, the question is how well we do it.

Folks want to be listened to, they want to be heard.

Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

Consumers are taking ownership of brands, and their referral power is priceless.