The easier things are to buy, the more we consume.

The power of social media is it forces necessary change.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Consumers are taking ownership of brands, and their referral power is priceless.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

The ROI of social media is that your business will still exist in 5 years.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.