The easier things are to buy, the more we consume.

Folks want to be listened to, they want to be heard.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Privacy is dead. Reputations are dying.