Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

We don't have a choice on whether we DO social media, the question is how well we do it.

Social media has made the web all about me, me, me.

The ROI of social media is that your business will still exist in 5 years.