Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

The power of social media is it forces necessary change.

Social media has made the web all about me, me, me.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Folks want to be listened to, they want to be heard.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

We don't have a choice on whether we DO social media, the question is how well we do it.