Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

We don't have a choice on whether we DO social media, the question is how well we do it.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

The power of social media is it forces necessary change.

Consumers are taking ownership of brands, and their referral power is priceless.