Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

The power of social media is it forces necessary change.

Consumers are taking ownership of brands, and their referral power is priceless.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.