Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

Social media has made the web all about me, me, me.

Folks want to be listened to, they want to be heard.

That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

Consumers are taking ownership of brands, and their referral power is priceless.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.