Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Privacy is dead. Reputations are dying.

The easier things are to buy, the more we consume.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.