Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

History repeats itself because nobody listens the first time.

Privacy is dead. Reputations are dying.