Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.

The ROI of social media is that your business will still exist in 5 years.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.