Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Folks want to be listened to, they want to be heard.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.