Consumers are taking ownership of brands, and their referral power is priceless.
The power of social media is it forces necessary change.
We don't have a choice on whether we DO social media, the question is how well we do it.
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.