Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

We don't have a choice on whether we DO social media, the question is how well we do it.

The ROI of social media is that your business will still exist in 5 years.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.