Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

We don't have a choice on whether we DO social media, the question is how well we do it.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.