At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

The power of social media is it forces necessary change.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.