Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

Privacy is dead. Reputations are dying.

The power of social media is it forces necessary change.

It's about listening first, then selling.

Folks want to be listened to, they want to be heard.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.