Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
History repeats itself because nobody listens the first time.
It's about listening first, then selling.
The ROI of social media is that your business will still exist in 5 years.
The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.