Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.

It's about listening first, then selling.

With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.

That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

History repeats itself because nobody listens the first time.