One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

Social media has made the web all about me, me, me.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

Folks want to be listened to, they want to be heard.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

The power of social media is it forces necessary change.