One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Folks want to be listened to, they want to be heard.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Social media has made the web all about me, me, me.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.