It's about listening first, then selling.

Social media has made the web all about me, me, me.

That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.