It's about listening first, then selling.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Privacy is dead. Reputations are dying.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

The ROI of social media is that your business will still exist in 5 years.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.