Folks want to be listened to, they want to be heard.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Folks want to be listened to, they want to be heard.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

The ROI of social media is that your business will still exist in 5 years.