Folks want to be listened to, they want to be heard.

Folks want to be listened to, they want to be heard.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

The power of social media is it forces necessary change.