Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Privacy is dead. Reputations are dying.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

It's about listening first, then selling.