Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

Folks want to be listened to, they want to be heard.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

The ROI of social media is that your business will still exist in 5 years.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.