Pushing a company agenda on social media is like throwing water balloons at a porcupine.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Privacy is dead. Reputations are dying.

It's about listening first, then selling.

Social media has made the web all about me, me, me.