The ROI of social media is that your business will still exist in 5 years.

Social media has made the web all about me, me, me.

With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

It's about listening first, then selling.

Privacy is dead. Reputations are dying.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.