Folks want to be listened to, they want to be heard.
The power of social media is it forces necessary change.
History repeats itself because nobody listens the first time.
Consumers are taking ownership of brands, and their referral power is priceless.
The ROI of social media is that your business will still exist in 5 years.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.