That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

History repeats itself because nobody listens the first time.

We don't have a choice on whether we DO social media, the question is how well we do it.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

It had not yet been named Silicon Valley, but you had the defense industry, you had Hewlett-Packard. But you also had the counter-culture, the Bay Area. That entire brew came together in Steve Jobs.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

The power of social media is it forces necessary change.