That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

We don't have a choice on whether we DO social media, the question is how well we do it.

History repeats itself because nobody listens the first time.

Social media has made the web all about me, me, me.