That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

It's about listening first, then selling.

Social media has made the web all about me, me, me.

Folks want to be listened to, they want to be heard.

Privacy is dead. Reputations are dying.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.