25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

The easier things are to buy, the more we consume.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

Social media has made the web all about me, me, me.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.