The easier things are to buy, the more we consume.
It's about listening first, then selling.
Social media has made the web all about me, me, me.
We don't have a choice on whether we DO social media, the question is how well we do it.
Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.