The power of social media is it forces necessary change.

It's about listening first, then selling.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Folks want to be listened to, they want to be heard.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Consumers are taking ownership of brands, and their referral power is priceless.

The easier things are to buy, the more we consume.