Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

History repeats itself because nobody listens the first time.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

We don't have a choice on whether we DO social media, the question is how well we do it.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.