The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

If the vision is there, the means will follow.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.