Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
The cliches of a culture sometimes tell the deepest truths.
Send me out into another life. But get me back for supper.
We are hungry for things that have touched human hands.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.