Send me out into another life. But get me back for supper.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.