If the vision is there, the means will follow.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

If the vision is there, the means will follow.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.