Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

The future bears a resemblance to the past, only more so.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).