No matter what business you're in, everyone in the organisation needs to know why

You should be a living practicing example of what you are preaching.

... I try ... to use my own voice in a way that shows caring, respect, appreciation, and patience. Your voice, your language, help determine your culture. And part of how a corporate culture is defined is how the people who work for an organization use language.

People know that pursuing a mission without achieving results is dispiriting; achieving results without a mission is meaningless.

The best part of the character and quality of the leader is expressing who you are in the work you do and how you do it.

Leadership is a matter of how to be, not how to do it.

Leadership is much less about what you do, and much more about who you are.