Never forget a customer. Never let a customer forget you

I no longer worry about being a brilliant conversationalist. I simply try to be a good listener. I notice that people who do that are usually welcome wherever they go

Sell the interview before you attempt to sell the product

Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.

The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue

New customers are the best source of new business

Never forget a customer. Never let a customer forget you