Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.

Selling is the easiest job in the world if you work it hard-but the hardest job in the world if you try to work it easy.

When you show a man what he wants he will move heaven and earth to get it.

There is an art in silence, and there is an eloquence in it too.

Never forget a customer. Never let a customer forget you

The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue

Sell the interview before you attempt to sell the product