Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.

Never forget a customer. Never let a customer forget you

The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue

The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it

Enthusiasm is by far the highest paid quality on earth, probably because it is one of the rarest; yet it is one of the most contagious.

Selling is the easiest job in the world if you work it hard-but the hardest job in the world if you try to work it easy.

When you show a man what he wants he will move heaven and earth to get it.