It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.
Gary VaynerchukThe problem is, weโre all using social networks as distribution instead of native platforms to actually tell stories.
Gary VaynerchukI pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
Gary Vaynerchuk