While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.

I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.

There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

Care Immensely or Die: This is a bigger culture shift than you realize.

If you do not care about your end user immensely, especially in the next few years, your brand will die.