No matter what you do, your job is to tell your story.

I'm an entrepreneur first and a wine critic second.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

The truth is that finding happiness in what you do every day is so imperative.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?

Storytelling is the game. It's what we all do.