No matter what you do, your job is to tell your story.

If I could drink only one wine, it would be Champagne.

We're living in an era where word-of-mouth is on steroids.

The only differentiator in the game is your passion and your hustle.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.

Use every customer point of contact to weave stories about who you are and what your brand stands for.