Micro-Content + Community Management = Effective Social Media Marketing

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

I find it fascinating that a lot of business books that do well are from people who've never made any money in business.

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

Passion is contagioius.

Legacy is greater than currency.

Saying hello doesn't have an ROI. It's about building relationships.