Micro-Content + Community Management = Effective Social Media Marketing

You can market your ass off, but if your product sucks, you're dead.

The reason I became successful is because I touched. I touched my community.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away.

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?