It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.
Gary VaynerchukThe reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
Gary Vaynerchuk