I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.

Care Immensely or Die: This is a bigger culture shift than you realize.

What's the ROI of your Mom?

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.