Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.
Gary VaynerchukOkay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
Gary VaynerchukThe skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.
Gary VaynerchukI want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?
Gary VaynerchukWe have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
Gary Vaynerchuk