We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
Gary VaynerchukThe problem is, weโre all using social networks as distribution instead of native platforms to actually tell stories.
Gary VaynerchukI never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.
Gary Vaynerchuk