We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.

I didn't start with a lot. I have friends who started with a lot who have now built on top of it, and I'm impressed because I used to think that was a disadvantage. I think there are a million ways to do it.

We are in control of the one asset that we all give the most f#%ks about, and that is time.

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Hustle is the most important word--EVER.