We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
Gary VaynerchukLive your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You donโt live for vacations because you donโt need a break from what youโre doingโworking, playing, and relaxing are one and the same. You donโt even pay attention to how many hours youโre working because to you, itโs not really work. Youโre making money, but youโd do whatever it is youโre doing for free.
Gary Vaynerchuk