Social media is like crack-immediately gratifying and hugely addictive.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

I hate how many people think "glass half-empty" when their glass is really four-fifths full. I'm grateful when I have one drop in the glass because I know exactly what to do with it.

Marketing just got hard.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.