Your story needs to move peopleโs spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like youโve given them so much it would be almost rude to refuse.
Gary VaynerchukI never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.
Gary VaynerchukWinelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
Gary Vaynerchuk