The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'

We only get to play this game one time, one life.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

I don't know how you can justify leaving any engagement behind in the social Web of 2011.

Company culture is a religion, not a sermon.