You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.

I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.

My natural inclination to be improv rather than an educated character serves me well.

What you do after you create your content is what truly counts.

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.