In 2006, the Blockbuster board got together and said, โDo you know anyone using Netflix.โ โฆLook how that worked out. That is what happens when you put ten 80-year-old guys in a roomโฆBe on record. Be on the right side of history. You donโt want to be the person that supported the Blockbuster decision.
Gary VaynerchukWhether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
Gary VaynerchukYour story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.
Gary Vaynerchuk