You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Gary VaynerchukThrough EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.
Gary VaynerchukI have as big of an ego as it gets, but I have, stunningly, a lot of humility considering some of the accomplishments I've had.
Gary VaynerchukI would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
Gary Vaynerchuk